Valid8 is a bank of 100,000 AI agents, built from layered demographic and psychographic data, that react to your creative before a single dollar goes to media. See the blind spot before your target audience does.
"We loved it in the room. It didn't land anywhere else."
— a line every agency has said at least once.
Select the demographic and psychographic segments the campaign is actually built for — geography, culture, age and life stage, category behaviour, values — and pull the matching agents from the 100,000-strong bank.
Upload the concept at whatever stage it's in — script, storyboard, static, full campaign strategy — and put it in front of the agent panel exactly as it would appear to a real person in the feed.
Agents respond individually: what they noticed, what they felt, what confused or alienated them, and a projected read on attention and click-through — broken down by the segments you defined.
Take the findings back to the creative team with specific, segment-level direction — not a gut feeling, a validated brief — while there's still time to change something.
Bring a validated read into the presentation instead of a hunch. Show the client where a concept lands and where it doesn't, by segment, before it's their reputation on the line.
Separate what the internal team likes from what the actual buyer will respond to. Catch the version that tests well with people who aren't in the building.
Walk into the media plan already knowing which variant, message, or cut performs with which audience — instead of learning it from three weeks of live spend.
"We used to find out a campaign wasn't landing from the CTR dashboard, two weeks after launch. Now we find out from the agent panel, two days before the client sees the final cut." — Global Chief Marketing Officer, consumer packaged goods company
Every agent in the Valid8 bank is a modeled construct, not a real, identifiable person — trained on aggregated demographic, cultural, and behavioural data rather than on any individual's private information. It is a population you can test against safely, repeatedly, and at a scale no live panel can match.
Agents represent population segments, built from aggregated and licensed data sources — not scraped from or tied to any real, named person.
Cultural and behavioural signal shifts. Agent profiles are periodically re-trained against current data so a read from Valid8 reflects the audience as it is now.
Valid8 is directional evidence for a creative decision — a way to catch a blind spot early — used alongside your existing research and judgment, not instead of it.
Tell us about the campaign and the audience you're building for. We'll walk you through a live read on a piece of your own creative.